Did your listing expire? You've come to the right place.
100's of homes SOLD by The Gardner Team and counting!
Why didn't my home sell? Good question! As a competent real estate professional, we'll look at the entire picture to see why the mark was missed and get you back on target to achieve the timely and successful sale you're after.
TIP:"When your property sits, check your Realtors real estate marketing! See how well your agent is doing their job simply by approaching it like a home-buyer. Taking a look at your online advertising and how it compares will let you know how well and how much your home is being marketed in the right places."
Have you or someone you know tried to sell their Sherwood home or property in the Portland Metro area? Followed all the advice, did everything you were told, kept the house clean, left the house before each showing, made sure the flyer box attached to your post full at all times, and still, NO luck getting it Sold? We can sum it up with the short answer. It starts with the Realtor you choose.
Here's the four main reasons a house doesn't sell:
1. Hire the Right Real Estate Professional
Pros: It's a good idea to ask around, do your homework and research online a few Realtors to interview in person. A referral is a great place to start and so is interviewing an agent who has the most consistent success selling in your market.
Cons: Choosing a Realtor whose a family member or friend may not be the best idea in a business transaction. Also use caution when selecting an agent who negotiates or offers a reduced fee. While this may seem like what you want to hear, this tactic, along with suggesting a higher selling price can be a strategy to simply get the listing. Because you're hiring a professional to negotiate the sale of your home, an agent quick to give their own money away could be a telling sign of what's to come - not to mention the overall impact it will have on the marketing of your home and your pocket book in the long run. We've all said it, "you get what you pay for."
2. Proper Pricing Strategy
Pros: Pricing a home correctly is the key. The most activity a home typically sees is during the first two-weeks of being on the market. Now that the pendulum is pointed to a buyers market, a pricing strategy "in line" with your local market and a sophisticated marketing plan is critical in selling your home quickly and for the highest possible price.
Cons: A proper pricing strategy doesn't start with selecting the agent who comes in with the highest price for your home. While it may be what you want to hear, the correct price is based on truth in real market data. Educated facts and trend reports professionally presented to you by a trusted adviser, skilled in selling homes. We've all heard it, "sometimes the truth hurts, but we need to hear it."
3. Condition of Your Home
Pros: Go on tour with your Realtor and look at the homes buyers are looking at when they're considering a home to purchase in your area. Do they show better than your home did? Are they staged to sell? Was yours? Is there deferred maintenance? If you had to buy your home today, would you? Or, if you were a buyer would you rather buy your neighbors house? Working with your Realtor about what you can do to help make your home stand out better will save you time, money and help you achieve the very best results.
Cons: Taking short cuts to sell your home will always come back on you, whether that be in lack of buyer interest now or problems after an inspection later. Even if you're working with a budget, making the adjustments now will pay off. Buyers want to picture themselves living in the home, some can't see through a mess or beyond empty walls - so the less obstacles the better. Clean, cared for homes that are staged, priced right and marketed to the soul will sell.
4. Marketing, Exposure and Reach
Pros: One of the most critical components in marketing your home today, beyond the amount of exposure is market reach - by taking advantage of technology, social networking and advanced internet strategies. And, to bring your transaction together, your Realtor must be able to negotiate on your behalf - having complete knowledge of the local market, trends and competition, an understanding of the "buyer" and their needs, other Realtors and their style is a necessity in getting your home SOLD. That's why working with an agent who comes highly recommended and consistently outperforms all the others is the strength behind the SOLD sign.
Additionally: There's great value in working with a Realtor knows about and understands the various financing options available to today's home buyers such as the first time home buyer tax credit, USDA home loans, special financing and other programs or opportunities that buyers may be eligible for. The more ways your home is marketed to a verity of home buyers, and presented to fellow Realtors who may be representing those perspective buyers makes it easier for them to make sense of the purchase and create opportunity for that potential sale.
Cons: Steer clear of what doesn't work. Real estate has changed, the rules have changed and your Realtor can only be successful for you if they've changed too. Relying on traditional real estate marketing of the past will not produce the results you're looking for now. The days of placing the for sale sign in the front yard, placing your home in the RMLS, printing off some flyers and praying it sells are gone.
Have expectations of your agent: Wouldn't it be nice if your Realtor...
Was truly committed to YOUR success?
Advised you based on your wants, needs and goals - even if it meant advising you to wait?
Had insight of the market, its trends and could clearly educate you on what you can expect?
Was expertly in tune with intelligent market data & proper pricing analytics specific to your home?
Provided you with a detailed marketing strategy on how they'll sell your home?
Was the TOP salesperson in your area and had industry awards for the highest level of service and success?
Provided industry reports of recent sales, made past sales viewable on their websites & featured all their listings?
Gave you a scheduled time-line and regular updates, along with real examples of your property marketing?
Consistently created ways to proactively bring buyers through your home?
Made your home visible through the use of mobile phone technology?
Had a program in place to provide immediate feedback and follow-up after every single showing?
Worked with a team of professionals, communicated consistently and was always efficient and effective?
Had the experience and an arsenal of time-tested strategies that will get you the highest price in the shortest time?
Used professional staging, photos, marketing, videos, virtual tours, property websites, unique ad copy and more?
Participated in successful networks and had the power of association to promote your property globally?
Hosted Brokers Tours, Open Houses and held events that would bring traffic through your home?
Used both traditional marketing methods with today's savvy solutions for maximum exposure to all buyer types?
Had access to home statistics of how and where those buyers are coming from?
Was properly trained to leverage Social Media in real estate?
Was professionally connected on Linkedin, Facebook, Twitter, FriendFeed, Activerain, Youtube and more?
Was coached by and worked with the leading Search Engine Optimization (SEO) experts in the country?
Had their own hyper-local, high-traffic, user friendly websites, blogs, video & photo blogs featuring your home?
Worked primarily by referral, had letters of recommendation and video testimonials from clients for your review?
The Gardner Team is LEADING the way by doing all this, and more.
Buying and/or selling a Sherwood area home takes sophistication, savvy and sound advice. Working with the Sherwood areas most tech-savvy, service focused, professional real estate team has real advantages. We'd love nothing more than the opportunity to interview with you about being your Realtor and how we'll sell your home.
Statistics you should know:
According to the National Association of Realtors, studies show over 87% of home buyers use the internet first to conduct their home search. *Google being the #1 source.
Most Agents are still using traditional marketing. Only a small percentage utilize internet marketing beyond listing your home in the RMLS.
Less than 5% of homes marketed by Realtors offer a Virtual Tour and homes with multiple photos and/or a virtual tour are likely to be viewed 4 TIMES more often than a home without.
Today, video comprises of Over 30% of all internet activity - with consumption increasing rapidly year-over-year.
Consumers say they now prefer video 6 to 1 over text.
Social Media is the latest revolution. Successful networking with Social Media Marketing strategies will send a viral buzz to more people about your home!
For a free comprehensive, no-obligation review of why your home didn't sell - and what can be done quickly and effectively to get it SOLD fast, please contact The Gardner Team today at 971-832-1234, email firstname.lastname@example.org or take a moment now to tell us a little more about your home before we talk.